As per my previous email
What it really means
A famous phrase of polite office anger. It means "I already told you this — please read my email". Receiving it suggests the sender is running out of patience.
Context, tips & common mistakes
"As per my previous email" is the politest sentence in British office life that means "you did not read what I wrote". It is passive-aggression in a suit: technically neutral, universally understood as a flag of irritation, and often screenshotted into office group chats. Receiving it means someone believes they already answered you — reread the thread before replying, and acknowledge ("apologies, missed that") if they did.
Sending it is an escalation choice, not a neutral reference. First nudge: "just bringing this back to the top of your inbox". Genuinely repeating information: restate it without the barb. Save "as per my previous email" for the third time of asking, when you want the irritation legible — because it will be.