Sell by / display until
SEL by /sel baɪ/
Neutral Neutral
What it really means
A date for shop staff, telling them when to take the product off the shelf. It is not aimed at customers — go by "use by" (safety) and "best before" (quality) instead.
Chinese explanation
给超市员工看的日期，提示何时下架。它不是给顾客的参考——顾客应该看"use by"（安全）和"best before"（口感）。
Example conversation
A: This says 'display until' yesterday — is it off?
B: That's just for the shop. Check the use-by date — that's the one for us.
A：这个写着"display until"是昨天——坏了吗？
B：那是给商店看的。看 use-by 日期——那才是我们该看的。
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Reviewed by the UK Decoded editorial team
· Last checked 24 July 2026 · Report a mistake