Dead (as in "dead good")
DED /ded/
Informal Neutral
What it really means
Used before an adjective, "dead" just means "very": dead good, dead easy, dead cheap. Common in the north of England. Nothing to do with dying.
Chinese explanation
放在形容词前的 dead 只是"非常"的意思：dead good（超好）、dead easy（超简单）、dead cheap（超便宜）。英格兰北部常用，和"死"没有关系。
Example conversation
A: What's the new noodle place like?
B: Dead good, and dead cheap too.
A：新开的那家面馆怎么样？
B：超好吃，而且超便宜。
All British Slang
Reviewed by the UK Decoded editorial team
· Last checked 24 July 2026 · Report a mistake