Own brand
OHN BRAND /əʊn brænd/
Neutral Neutral
What it really means
The supermarket's own product line (Tesco Everyday, Sainsbury's basics ranges), much cheaper than famous brands and often just as good. Nobody judges you for buying own brand — most Brits do.
Chinese explanation
超市自有品牌产品（如 Tesco、Sainsbury's 的自营系列），比大牌便宜得多，品质常常不相上下。买自有品牌没人会看不起你——大多数英国人都买。
Example conversation
A: Should I get Heinz beans or the own-brand ones?
B: Own brand — half the price and honestly you can't tell.
A：买亨氏的焗豆还是超市自有品牌的？
B：自有品牌——便宜一半，说实话吃不出区别。
All Food & Dining
Reviewed by the UK Decoded editorial team
· Last checked 24 July 2026 · Report a mistake